Apparel Company


ind an apparel company of your choice. Please select a publicly traded company so that you can utilize public information available through library databases and other online sources. Please prepare a term paper answering to the following questions supported with reasonable arguments supported by appropriate information from reliable source. Please refer to the points assigned to each question to determine the depth of discussion and length of answer.

1. Identify management roles and responsibilities by drawing an organizational chart, and explaining briefly the responsibility of each position(10 points)
2. How is this company positioned in the market? Critique the positioning of the company by analyzing the below characters of the company and its products.
2a. Who are the target customers? (3 points)
2b. What is the retail format and structure? (3 points)
2c. What are the products that they sell? Are they profitable products? Why? (3 points)
2d. How does the company effectively or ineffectively compete with similar companies? Compare the products and prices with the competitors and identify competitive advantage(s) or disadvantage(s). (6 points)
3. 3a. Synthesize information on merchandise planning and control, such as measures of productivity, profit and loss statements, and inventory management strategies. (10 points)
3b. How would you evaluate the performance of this company? Explain why. (5 points)
3c. What can the company do to enhance its performance in the market? (15 points)
4. Explain the company’s sourcing practice and philosophy behind it. Evaluate its sourcing practice and explain how it aligns with the need to adopt sustainability in the apparel industry. (15 points)
5. Provide two examples of the company’s integrated marketing communication (e.g., advertisement, public relation, social media, sales promotion), one effective and the other one ineffective.
5a. Describe the effective communication. Why is it effective? (3 points)
5b. Describe the ineffective communication. Why is it ineffective? Explain why. (3 points)
5c. What can the company do to enhance communication with consumers? Develop a specific strategy. (9 points)
6. Find information on the level of customer service that the company provides. Evaluate whether or not it is an appropriate level of customer service. In other words, does the company’s level of service meet the expectation of the target customers? Explain why. (9 points)
7. What did you learn from this project?(6 points)

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