You must select a product/brand that is being currently sold in the marketplace. You will closely examine the manner in which that product/brand was marketed and write a report on its target market, competition and marketing mix strategies. (200 Points)
a) Title Page (with individual name/names of all group members)
b) Table of Contents
c) Introduction and Objectives of your report
d) Your product/brand’s target market
e) Analysis of your brand’s Competitive Environment (SWOT)
f) Analysis of each Marketing Mix (Price, Place, Product and
Promotion) of your product/brand
h) Appendices (include research sources, secondary data
information/articles, or any other relevant supporting materials)
Format: Typewritten, double-spaced, 12-point font, Times New Roman/Arial on A4-sized paper.
Submission: This report must be submitted on or before Monday June 10th, 2019 11:59PM. Late submission, if accepted, will be subjected to substantial penalty while failure to submit your project by the last day of class will result in a grade of zero.
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