Scope: Customer Orientation
video is a webinar that discussed how marketing concepts are applied to health and social issues to move beyond the usual educational approach to changing behaviours focused on people. The readings for the week trying to explain how a focus on customers and their behaviour goals work. Simply, learning from conducting resewarch solely focused on actual customer behaviours and lifestyles will assist promoters to make decisions for more appropriate campaigns.
While video and readings are not fully overlapping, please reflective comment to the video and readings on the essence of customer orientation and what it means for social issues marketing campaign planning. And Ask one question about reading or video.
Scope: Behavioural Focus
The reading for the week is trying to explain what behaviour goals actually are (and how to achieve them). Similar to the continuation next week when we discuss theory, you can imagine that designing and evaluating behaviour change goals requires a sound foundation.
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