Explain The Marketing Function

In the following weeks, the focus shifts to the marketing function and developing a marketing strategy. In today’s business world, the role of marketing in a company is too critical to be ignored. It’s very common that many local businesses or global businesses are competing for the same market. As a result, a company’s survival is dependent upon their marketing efforts among other functions within its business. Many people think marketing is the same as advertising. Although advertising is an element of marketing, it is just one element.

There are more than a few definitions of marketing. Many people consider marketing to be selling and advertising. And marketing is often thought of as a department. But it should be thought of as an important business function. Marketing is based on thinking about the business in terms of customers’ needs and satisfaction.

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Hunt and Mello (2015) define marketing as “an organizational function and set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its employees, customers, investors and society as a whole” (p. 4). Marketing is often viewed as the 4Ps: product, price, promotion, and place; it can also be viewed as the 4Cs: customer solution, the cost to the customer, communication, and convenience; or viewed as the 4As: acceptability, affordability, awareness, and accessibility.

This week, you will explore the various definition of marketing to develop a clear understanding of this critical business function.


In this assignment, develop a PowerPoint presentation to explain the marketing function to new employees within your organization.

Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

In addition to the required readings support your presentation with at least five additional scholarly/peer-reviewed resources. In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 10-12 slides (not including the title and separate reference slide)

Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style.

Save the file as .ppt (or .pptx) with the correct course code information.

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Related references need to be hanging indentations. See your APA Manual.

Need to have speaker notes at the bottom of the slides in order to provide more information.

Also need to have citations for all key elements in the content.


Video Education America (VEA) (Producer). (2009). The four P’s: Marketing strategies [Video file]. Films on Demand.

Calculate your paper price
Pages (550 words)
Approximate price: -

High Quality Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level or professional level, and we will assign a writer who has a respective degree.


Experienced Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.


Free Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document.


Timely Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension.A 100% refund is guaranteed.


100% Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.


24/7 Customer Services

Tutorpro support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Tutorpro Homework Help Services

At Tutorpro, we have top rated masters and PhD writers who will help you tacke that homework and score A+ grade. Tutorpro services covers all levels of education : high school, college, university undergraduate, masters and PhD academic level.


Essay Writing

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.



Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.



Essay Editing

Tutorpro academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.



Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. This is free because we want you to be completely satisfied with the service offered.