External Environmental Analysis, This project provides the first steps in completing an external environmental analysis of your focal company’s strategic management plan. You will use tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
Completing a company overview and assessing the general environment is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in the beginnings of a external environmental analysis.
The company you will be analyzing operates within the global market. You will assess the company in terms of the global industry. Industries differ widely in their economic characteristics, competitive situation and future profit potential.
In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the audience grasp the main topics and to understand the General Environment.
Analysis is the operative word. In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other companies within that industry. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.
You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you are required to create the technique on your own and may not use from any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project:
utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business and human resource management;
In completing the report, you will use the chapters in the eBook and other course material, and perform research on the company and industry in which the company operates and answer the required elements below in narrative form following the steps provided.
Step 1: Specific Company for All Four Projects
In this project, you will complete a Company Overview, an Evaluation of the General Environment and a conclusion.
You will be assigned by your instructor one focal company to complete the analysis. The assigned company must be used for all four projects in this course. You are not allowed to write the report on any other company different from the company specifically assigned by your instructor. If a company other than that assigned to you is used, a zero will be assigned.
The instructor will assign you a company from the list below. (Students may not select the company). All companies can be found on Mergent Online.
Assigned Company: Quanta Services, Inc. (NYS:PWR) https://www.quantaservices.com/
Students must complete the project using the assigned company. Deviating from the assigned company will result in a zero for the project. You will look for the company assigned to you in the Announcement area of the classroom.
Step 2: Course Materials and Research
You are required to research information about the focal company and the internal environment for this project, You are accountable for using the course materials to support the ideas, reasoning and conclusions made. Course materials use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course materials and then relying on Internet source material will not earn many points on the assignment. A variety of source material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the ideas presented from the research, the course material and the question(s) being asked.
Note: Your report is based on the results of the research performed and not on any prepared documentation. What this means is that you will research and draw your own conclusions that are supported by the research and the course material rather than the use any source material that puts together any of the tools or techniques whether from the Internet, for-pay websites or any pre-prepared document, video or source material. A zero will be earned for not doing your own analysis.
Success: The analysis is based on research and not opinion. You are not making recommendations and you will not attempt to position the focal company in a better or worse light than other companies within the industry merely because you are completing an analysis on this particular company. The analysis must be based on factual information. Any conclusions drawn have to be based on factual information rather than leaps of faith. To ensure success, as stated above, you are expected to use the course materials and research on the focal company’s global industry and the focal company. Opinion does not earn credit nor does using external sources when course materials can be used. It is necessary to provide explanations (the why and how) rather than making statements. Avoid stringing one citation after another as doing so does not show detailed explanations. Get Essay Writing help Now
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