Global Marketing
Find a minimum of three news articles discussing Global Marketing.
The articles should be news articles, written by journalists for publication in newspapers
or on news, websites (cannot be blogs or commercial sites). They may also be
transcripts of news stories that were broadcast on television or radio. The article can be
different versions of the same issue published in different countries. Many articles from
other countries are supplied to library databases from the BBC Monitoring Service,
which does no reporting of its own but collects articles from around the world and
translates them into English (if they are originally in another language.) For these
articles, there will be an indication of which newspaper, website, radio station, etc., was
the original source of the article, and in which country it is located. This would be the
country of origin.
Your responses should be well-rounded and analytical, and should not just provide a
conclusion or an opinion without explaining the reason for the choice.
It is important that you incorporate the question into your response (i.e., summarize the
case in your introduction) and explain the principle(s) or concept(s) from the text that
underlies your judgment.
For each Case (or critically thinking and discussion question) you should provide at
least two references in addition to the textbook in APA format (in-text citations and
references as described in detail in the syllabus). Each answer should be double-
spaced in 12 pt. 2 pages. Use the following Headings and length in your paper:
Prepare a case study report that has three main parts:
- Summary and Overview of the issue
- Compare and contrast the perspective on the issue. How are the articles similar
or different on how they expose the issues? What are the explicit and implicit
issues? - Taking from the emergent literature (only journal articles or textbook), what are
some of the implications and recommendations for conducting international
business. - Write at least two questions that can be exposed (still without an answer) from
analyzing this issue. These inquiries can be questions/issues that you were not able to
answer or understand. Clarify where or how do you believe you can obtain this
information. Mention specific sources (do not simply say, “Searching on the Internet”).
