You are to collate a business portfolio for your chosen hospitality or tourism business. You are not able to use the business from assessment 2. Your portfolio should include coverage of all elements of the business and must include a future Integrated Marketing Campaign and a new or innovative idea for your business. A portfolio must include written commentary, visuals, graphics and figures and copies of current materials for each area of the business. It needs to be orderly and include a table of contents. A portfolio should also be creative and visually pleasing. In preparing your business portfolio, you must answer the following points:
Include an introductory summary of the chosen sector, chosen business and a description of its operation.Current business operation: Offer at least a one-page written commentary for all the elements of the business including product, location and distribution, pricing models, customer segments, branding and positioning and current promotion and marketing materials. Include at least one page of visuals and materials for each of the areas. These visuals can include figures, tables, photos, marketing materials, maps and more.Recommended future campaign: Offer an Integrated Marketing Campaign this should include traditional media, print, digital plans and examples, website, social content, blogs and /or email marketing. This section of the portfolio will present your marketing communication and advertising approach to your business for the future.Recommended new or innovative idea: This may be a product launch, upgrade, line extension, new advertising avenue, process improvement or new customer channel. This part of your portfolio will present your ideas and your approach to implementing them in the future.
You are required to use at least 8 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, and journal articles.
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