** IBM*** Pick a U.S. company (that offers stock), of your choosing, and conduct an internal analysis. YOu can use the same company you used for your External Analysis paper. Length will be five pages Please follow the below format (include headers and sub headers): Cover Page Introduction Introduce the company and industry. Provide an overall summary of the company. Explain your company’s current strategies being used. Resources, Capabilities and Core Competencies Resources Describe the firm’s tangible and intangible resources (for example, its facilities and corporate culture, respectively) represent sources of capabilities. Capabilities These capabilities (teams or bundles of resources) represent sources of core competencies. When exploited and nurtured (and valuable, costly to imitate, rare, and non-substitutable), core competencies are potential sources of competitive advantage. Core Competencies If a firm is able to use its core competencies to achieve a competitive advantage, it will achieve strategic competitiveness and earn above-average returns so long as competitors are unable or unwilling to imitate them successfully. Outsourcing Outsourcing describes a firm’s decision to purchase a value-creating activity from an external supplier. Outsourcing has become important and may become more important in the future. Provide examples of different functions that your company has outsourced, explain why they decided to outsource. Value Chain Activities Describe the value chain activities and customer value your company has created. All areas of the value chain can help firms deliver value to customers. Creating value through Value Chain Activities Supply-chain management Operations Distribution Marketing Customer service Creating Value through Supporting Services Accounting Finance Human resources Management information systems consist of activities Conclusion Wrap it up, make sure your introduction and conclusion match. References ** no internet sources must be database sources**
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