Principles of Marketing


Assignment : Everyday Examples of Marketing
Semester Value: 40 points (Two examples worth 20 points each.)
In our Marketing course, it is important to move past the language of Marketing to understanding
and recognizing its application in everyday life.
To encourage you to do so, we will be sharing current event examples over the course of the
To receive credit for this assignment, you will post a video or written submission into a Canvas
discussion forum. You will need to be familiar with your selection to offer an overview of your
example, correctly identify and explain the specific marketing theory it demonstrates and answer
any questions from the class or your instructor.
There are a few basic rules to this assignment.
• Your example needs to be current, and for our class, current means dated after July 1,
• Examples can be from a number of sources: newspapers, magazines, business periodicals,
TV, Internet, personal consumer experience and social media. Your selections need to be
business course appropriate. Your example, along with complete source identification,
will be posted in our Discussion Forum. It is a good idea to prepare multiple examples to
share in case a classmate shares an example you had planned to use.
• You may choose to record a video, design a slide presentation or write an essay for the
structure of your discussion post. No matter the format, please be mindful that your work
should demonstrate college-level effort.
• Everyone will share two examples this semester. You cannot share both of your
examples in the same week, and you cannot wait until the very end of the semester to
submit your examples.
• We will limit the number of examples to twelve (12) students/week. This schedule will
encourage good examples to come into the course weekly.
• To encourage you to start your current event work early in the semester, your first due
date is on or before week 8 and another example is due on or before week 14. A missed
due date results in the loss of points associated with this assignment.
BUS 230 Principles of Marketing
Assignment: Everyday Examples of Marketing
Assignment Value: 20 points
Everyday Examples in Marketing Rubric
Grading Criteria Explanation Points
Evidence of Learning: Is a
specific marketing theory
identified and correctly
Excellent examples correctly
demonstrate what the student
knows. They identify and
explain business concepts and
language learned from
materials in the course.
10 – Excellent
8.5 – Good
7.5 – Average
6 – Below Average
Level of Consideration: Is it
clear that the student has
made an effort in the
preparation of the example
for class?
Excellent posts indicate
effort. Explanations
demonstrate college-level
effort in production. Work is
carefully presented and
5 – Excellent
4 – Good
3.5 – Average
3 – Below Average
Source Selection: Is the
example current and
appropriate for a business
course? Has complete source
identification accompanied
the example?
A current example is one
dated after July 1, 2020. An
appropriate example is one
that is professional in its
origin and content. The
original source needs to be
completely identified in your
5 – Excellent
4 – Good
3 – Below Average



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