Though flexibility and adaptability are often required in today’s business world, organizations still require a roadmap that encompasses the parameters against which they will make managerial decisions as well as the steps they plan to take to ensure they get from point A to point B. This assignment will ask you to develop a 3-year strategic plan for an organization with which you are affiliated. It could be your place of employment, a volunteer organization, a sports team, a religious organization, or even your child’s day care facility. The assignment will ask you to develop your strategy in three phases: strategy formulation, strategy implementation, and strategy evaluation.
This assignment is designed to expose you to the complexity of a strategic plan and the measures required for properly implementing and evaluating a plan. It will allow you to:
1. Expand your knowledge of strategic planning within an organization.
2. Develop your ability to use strategic planning tools.
3. Contribute to your ability to assess the strategic directions and plans for an organization with which you are affiliated.
4. Create a fully implementable strategic plan.
The assignment will be submitted in four parts throughout the semester. The staged approach is designed to allow you to submit publishs of the three main areas of the project so that early feedback can be incorporated into your final project submission at the end of the course.
Prepare a publish document for review by your professor that includes the following:
• Analysis of current vision/mission and proposal for updated vision/mission.
• External Factor Evaluation Matrix and Porter’s 5-Forces Analysis.
• Internal Factor Evaluation Matrix.
• SWOT Matrix.
• BCG Matrix.
• Strategic direction choice and rationalization – choose one (or two) of the strategic directions as defined in Chapter 5 that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.
Phase 1 will be marked in their entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated % of Final Grade
Completeness of the various components of submission as outlined above. All components should be complete with written discussion describing each component. /20
Research – use of valid supporting material and information /20
Depth of analysis and strength of rationalization used in each section. /45
Formatting and grammar /15
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